Blue Ocean Strategy® Coaching Program

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Blue Ocean Strategy® Coaching Program

Audience applauding speaker at a business seminar

BOS offerings

12 sessions BOS Coaching Program

Duration

3 hours per session

Approach

Theoretical: Lecture
Workshop: Active Strategic Session in Teams
Plenary session: Presentation and discussion

Agenda

Session	Blue Ocean Strategy In Action
1	•Lecture: Creating Blue Oceans Contents: – Strategy Definition – What is Blue Ocean? – The Impact of Blue Ocean – Red Ocean vs Blue Ocean – The Rising Imperative of creating Blue Oceans – Value Innovation
2	•Lecture : Analytical Tools & Framework Contents: – The Strategy Canvas – The Four Actions Framework – ERRC Grid – Three Characteristics of a Good Strategy – Case Study : [Yellow Tail]
3	•Lecture : Focus on big picture, Not the numbers Contents: – Visual Awakening – Visual Exploration – Visual Strategy Fair – Visual Communication – PMS Map •Active strategic session in teams: Drawing PMS Map
4	•Plenary session: Presentation and discussion on PMS Map for the respective groups •Lecture : “As Is” Strategy Canvas •Video Case: [Is there a Pattern?] •Active strategic session in teams: Drawing the Strategy Canvas
5	•Plenary session: Presentation and discussion on “as is” strategy canvas •Lecture : Buyer Experience Cycle (BEC) and its pain points •Active strategic session in teams: Investigating BEC
6	•Plenary session: Presentation and discussion on BEC Analysis •Lecture: Reach Beyond Existing Demand. Contents: – Three Tiers of Noncustomers o First-Tier noncustomers o Second-Tier noncustomers o Third-Tier noncustomers o Case Study : [Gillette] •Active strategic session in teams: Discovering 3 tiers of noncustomers
7	•Plenary session: Presentation and discussion on Noncustomers Exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 1 : Look across alternative industries – Path 2 : Look across Strategic group in your industry •Active strategic session in teams: Exploring the path 1 & 2
8	•Plenary session: Presentation and discussion on Insights of path 1 & 2 exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 3 : Redefining the Industry buyer Group – Path 4 : Look across Complementary Product or service offerings •Active strategic session in teams: Exploring the path 3 & 4
9	•Plenary session: Presentation and discussion on Insights of path 3 & 4 exploration •Lecture: Reconstruct Market BoundariesContents: – Path 5 : Look across the Functional-emotional Appeal to buyers – Path 6 : Participates In shaping External trends Over time •Active strategic session in teams: Exploring the path 5 & 6
10	•Plenary session: Presentation and discussion Insights of path 5 & 6 exploration •Lectures : – ERRC and “to be” Strategy Canvas – Case Study : [NV Multi – Integration of Noncustomer, 6 paths and its ERRC] •Active Strategic Session in Teams: Drawing ERRC and “to be” Strategy Canvas
11	•Plenary session: Presentation and discussion on ERRC and “to be” Strategy Canvas •Lectures : Three Characteristics of a Good Strategy – Focus – Divergence – Compelling Tagline •Active Strategic Session in Teams: Define Three Characteristics of a Good Strategy
12	•Plenary session: Presentation and discussion on Three Characteristics of a Good Strategy •Lecture: Get the Strategic Sequence Right Contents: – Buyer Utility o Buyer Experience Cycle o Six Utility Levers – Strategic Pricing o The Price Corridor of the Mass – Target Costing o Three Principal Levels – Adoption o Employee o Business Partners o The General Public – Blue Ocean Idea (BOI) Index •Active Strategic Session in Teams: The Right Sequence of BOS

Learning Outcomes

Upon successful completion of the program, participants are able to:

1. Knowledge

• to identify the right mindset as a Business Strategist

• to understand, implement and apply BOS skills in any industry;

• to identify and utilize multiple soft skills in group projects

2. Practical Skills

• to design, implement, and evaluate a local case study project that reflects the capability of creating a profitable business

• leadership skills and ability to work as a team

3. Communication, leadership and team skills

• to develop a strong team that required strong communication skills to bring and convince the message across team members.

4. Scientific methods, critical thinking and problem solving skills

• to identify the problem on given case study by using Blue Ocean Strategy by applying lots of innovation and strategic skills

5. Entrepreneurship and managerial skills

• to encourage and build a strong management decision making skills using given strategies.

Blue Ocean Strategy® Coaching Program

BOS offerings

12 sessions BOS Coaching Program

Duration

3 hours per session

Approach

Theoretical: Lecture
Workshop: Active Strategic Session in Teams
Plenary session: Presentation and discussion

Agenda

Session	Blue Ocean Strategy In Action
1	•Lecture: Creating Blue Oceans Contents: – Strategy Definition – What is Blue Ocean? – The Impact of Blue Ocean – Red Ocean vs Blue Ocean – The Rising Imperative of creating Blue Oceans – Value Innovation
2	•Lecture : Analytical Tools & Framework Contents: – The Strategy Canvas – The Four Actions Framework – ERRC Grid – Three Characteristics of a Good Strategy – Case Study : [Yellow Tail]
3	•Lecture : Focus on big picture, Not the numbers Contents: – Visual Awakening – Visual Exploration – Visual Strategy Fair – Visual Communication – PMS Map •Active strategic session in teams: Drawing PMS Map
4	•Plenary session: Presentation and discussion on PMS Map for the respective groups •Lecture : “As Is” Strategy Canvas •Video Case: [Is there a Pattern?] •Active strategic session in teams: Drawing the Strategy Canvas
5	•Plenary session: Presentation and discussion on “as is” strategy canvas •Lecture : Buyer Experience Cycle (BEC) and its pain points •Active strategic session in teams: Investigating BEC
6	•Plenary session: Presentation and discussion on BEC Analysis •Lecture: Reach Beyond Existing Demand. Contents: – Three Tiers of Noncustomers o First-Tier noncustomers o Second-Tier noncustomers o Third-Tier noncustomers o Case Study : [Gillette] •Active strategic session in teams: Discovering 3 tiers of noncustomers
7	•Plenary session: Presentation and discussion on Noncustomers Exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 1 : Look across alternative industries – Path 2 : Look across Strategic group in your industry •Active strategic session in teams: Exploring the path 1 & 2
8	•Plenary session: Presentation and discussion on Insights of path 1 & 2 exploration •Lecture: Reconstruct Market Boundaries Contents: – Path 3 : Redefining the Industry buyer Group – Path 4 : Look across Complementary Product or service offerings •Active strategic session in teams: Exploring the path 3 & 4
9	•Plenary session: Presentation and discussion on Insights of path 3 & 4 exploration •Lecture: Reconstruct Market BoundariesContents: – Path 5 : Look across the Functional-emotional Appeal to buyers – Path 6 : Participates In shaping External trends Over time •Active strategic session in teams: Exploring the path 5 & 6
10	•Plenary session: Presentation and discussion Insights of path 5 & 6 exploration •Lectures : – ERRC and “to be” Strategy Canvas – Case Study : [NV Multi – Integration of Noncustomer, 6 paths and its ERRC] •Active Strategic Session in Teams: Drawing ERRC and “to be” Strategy Canvas
11	•Plenary session: Presentation and discussion on ERRC and “to be” Strategy Canvas •Lectures : Three Characteristics of a Good Strategy – Focus – Divergence – Compelling Tagline •Active Strategic Session in Teams: Define Three Characteristics of a Good Strategy
12	•Plenary session: Presentation and discussion on Three Characteristics of a Good Strategy •Lecture: Get the Strategic Sequence Right Contents: – Buyer Utility o Buyer Experience Cycle o Six Utility Levers – Strategic Pricing o The Price Corridor of the Mass – Target Costing o Three Principal Levels – Adoption o Employee o Business Partners o The General Public – Blue Ocean Idea (BOI) Index •Active Strategic Session in Teams: The Right Sequence of BOS

Learning Outcomes

Upon successful completion of the program, participants are able to:

1. Knowledge

• to identify the right mindset as a Business Strategist

• to understand, implement and apply BOS skills in any industry;

• to identify and utilize multiple soft skills in group projects

2. Practical Skills

• to design, implement, and evaluate a local case study project that reflects the capability of creating a profitable business

• leadership skills and ability to work as a team

3. Communication, leadership and team skills

• to develop a strong team that required strong communication skills to bring and convince the message across team members.

4. Scientific methods, critical thinking and problem solving skills

• to identify the problem on given case study by using Blue Ocean Strategy by applying lots of innovation and strategic skills

5. Entrepreneurship and managerial skills

• to encourage and build a strong management decision making skills using given strategies.

Quick Contact

Need Help?

Please Feel Free To Contact Us. We Will Get Back To You With 1-2 Business Days.

[email protected]
(603) 7955 2633

Quick Contact

Need Help?

Blue Ocean Strategy® Coaching Program

BOS offerings

Duration

Approach

Agenda

Learning Outcomes

Blue Ocean Strategy® Coaching Program

BOS offerings

Duration

Approach

Agenda

Learning Outcomes

Quick Contact

Need Help?

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