Digital Marketing Course

Bring Your Business Online And Make Full Use Of Digital Marketing


Ready To Learn?

Gain Better Understanding And Learn The Tips And Tricks To Make Your Online Business And Digital Marketing Campaign A Success.

Who Is This Course For



or businesses eyeing to bring start selling online and do better with digital marketing

Digital Marketers

Digital Marketers

who face problems and wish to improve the performances of their Campaigns and Ads.

Page Admins

Page Admins

Person in charge for FB / IG or freelancers who manage their own campaigns

Fresh Talents

Fresh Talents

Anyone keen to develop or enhance their digital literacy skills and knowledge.

What You'll Learn

Learn essential digital marketing strategies. You will get a 360-degree understanding over a broad range of topics

Module 1: Introduction to Digital Marketing and E-Commerce

  • Why Digital Marketing and E-Commerce
  • Google vs. Facebook: The main difference
  • Types and Channels of Digital Marketing
  • A customer journey and the associated content or channels
  • Purchase intention vs. Cost of Ads

Module 2: Content Creation

  • Common practices for mobile customized design
  • Type of content
  • Canva, free tool for graphic creation
  • Free video tools
  • KOL / Affiliate marketing

Module 3: E-Commerce

  • Existing marketplace like Lazada, Shopee
  • Shopify vs. WooCommerce (WordPress)
  • Payment Gateways (FPX, Credit Card)

Module 4: Setting up a Website

  • Domain and hosting
  • Free and premium themes, templates
  • Plugins: WooCommerce, FB Pixel, Google Analytics

Module 5: Organic and Paid Search

  • Search Engine Optimization
  • Search Engine Marketing
  • Using Display Network to maximize outreach

Module 6: Social Media Marketing

  • Social Media Campaign strategies
  • Audience Targeting and Testing
  • Lead Generation vs. Conversion

Module 7: Data Management and Integration

  • The concept of CRM
  • Zapier to integrate Facebook Leads
  • Messenger Chatbot
  • Automated Email / SMS
  • Simple coding solution with Googlesheet

Module 8: Tracking and Analytics

  • Learn how to track Ads Performances
  • Make decisions based on data

Fees & Subsidies

SQC for Digital Workplace Course

Regular Price


Gain expertise and hands-on experiences in just two days

Early Bird


Enjoy discounted course fee by registering before 15th August



100% HRDF-Claimable for groups or employees, contact us to find out more

1. All prices above are including the statutory tax and charges (6% SST).

2. Information about course deliveries (URL, Materials) will be shared via email upon successful sign-up and payments.

3. For grouped discounts or employee sessions, please contact us for more details.

Course Delivery

Basic Requirements
Course Duration

Course Duration

- 2 Full days (Aug 29 & 30), or
- 4 half days (Sep 2, 9, 16 & 23)

Admission Criteria

Admission Criteria

- No programming background necessary.
- FB / Google accounts necessary for trials and navigations.

Course Delivery

Course Delivery

- Language: English
- Mode: Online (Zoom)
- Q&As and materials will be provided

Award of Qualification

Award of Qualification

A certificate of Completion will be awarded by SQC

Enquire Now!