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(603) 7955 2633
Two (2) days Blue Ocean Strategy® Workshop
Objectives
In particular, participants will:
• Deeply understand the concept of value innovation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company
• Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies.
• Learn how to “wake up” their organizations to the need for pursuing new profitable growth.
• Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework, ERRC – providing insights into how to unlock the possibility of creating new markets.
Agenda Day 1
| Morning Session |
|---|
Session 1 •Lecture: Introduction to BOS & Value Innovation, Visualizing Strategy, PMS Map and “As Is” strategy canvas |
Session 2 •Active strategic session in teams: Drawing PMS Map and “As Is” strategy canvas |
| Afternoon Session |
Session 3 •Lecture: Looking for noncustomers |
Session 4 •Lecture: Buyer Experience Cycle and Buyer Utility Map |
Agenda Day 2
| Morning Session |
|---|
Session 1 •Lecture: Looking across industry boundaries |
Session 2 •Active strategic session in teams: Exploring the 6 paths |
| Afternoon Session |
Session 3 •Lecture: ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy |
Session 4 •Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy |
Two (2) days Blue Ocean Strategy® Workshop
Objectives
In particular, participants will:
• Deeply understand the concept of value innovation, the cornerstone of Blue Ocean Strategy® which allows to identify strategic options that dramatically raise customer utility while achieving lower costs for the company
• Learn how Blue Ocean Strategy® is “put into action” in businesses case with the proprietary Blue Ocean Strategy® formulation process and methodologies.
• Learn how to “wake up” their organizations to the need for pursuing new profitable growth.
• Explore the family of Blue Ocean Strategy® / Value Innovation tools and methodologies – including Strategy Canvas, Buyer Utility Map, Six Paths Framework, ERRC – providing insights into how to unlock the possibility of creating new markets.
Agenda Day 1
| Morning Session |
|---|
Session 1 •Lecture: Introduction to BOS & Value Innovation, Visualizing Strategy, PMS Map and “As Is” strategy canvas |
Session 2 •Active strategic session in teams: Drawing PMS Map and “As Is” strategy canvas |
| Afternoon Session |
Session 3 •Lecture: Looking for noncustomers |
Session 4 •Lecture: Buyer Experience Cycle and Buyer Utility Map |
Agenda Day 2
| Morning Session |
|---|
Session 1 •Lecture: Looking across industry boundaries |
Session 2 •Active strategic session in teams: Exploring the 6 paths |
| Afternoon Session |
Session 3 •Lecture: ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy |
Session 4 •Active Strategic Session in teams: Drawing ERRC, “to be” Strategy Canvas and Three Characteristics of a Good Strategy |
Quick Contact
Need Help?
Please Feel Free To Contact Us. We Will Get Back To You With 1-2 Business Days.
[email protected]
(603) 7955 2633